CAT | Web 2.0

Jun/10

24

Blog round-up 9

Live Underground map – complete with trains: Live tube map built using information from the London Datastore.  http://blogs.telegraph.co.uk/technology/iandouglas/100005267/new-tube-map-now-with-trains/

ITV News to incorporate social media into news bulletins: ITV will let viewers chat with the journalists via social media.  http://www.seotops.com/itv-plan-to-make-social-media-a-big-part-of-their-news-programmes_1429/

Global Radio aims to engage mobile users with app ads: The station uses success of their apps to interact with listeners.  http://www.nma.co.uk/news/global-radio-aims-to-engage-mobile-users-with-app-ads/3014925.article

Losing the game: Excellent post on the scrapping of promised tax breaks for the games industry.  http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/06/losing_the_game.html

Utah firing squad death announced on Twitter: Tweets from an Attorney General spread quickly around the world.  http://www.deathandtaxesmagazine.com/utah-firing-squad-twitter-announcement/

· Live Underground map – complete with trains: Live tube map built using information from the London Datastore. http://blogs.telegraph.co.uk/technology/iandouglas/100005267/new-tube-map-now-with-trains/

· Global Radio aims to engage mobile users with app ads: the station uses success of their apps to interact with listeners. http://www.nma.co.uk/news/global-radio-aims-to-engage-mobile-users-with-app-ads/3014925.article

· Losing the game: Excellent post on the scrapping of promised tax breaks for the games industry. http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/06/losing_the_game.html

· Utah firing squad death announced on Twitter: the three tweets from an Attorney General spread quickly around the world. http://www.deathandtaxesmagazine.com/utah-firing-squad-twitter-announcement/

, , , , ,

Here we go again…

QR codes in the classroom: Interesting survey of possible uses for QR and AR in teaching.  http://www.dontwasteyourtime.co.uk/technology/qr-codes-in-the-classroom-qrcode/

Facebook clickjacking attack spreads through ‘likes’: A new clickjacking worm is spreading through Facebook via the “Like” feature.  http://mashable.com/2010/05/31/facebook-like-worm-clickjack/

Steve Jobs replies to UK developer on iPhone 4.0 font size: Steve Jobs replied to an email from UK developer Mark Ford confirming that iPhone OS 4.0 will include the ability to change font size in SMS – a detail for most, but essential for those with impaired vision.  http://www.guardian.co.uk/media/pda/2010/jun/01/digital-media-apple

‘Minority Report’ tech is a reality: The man behind the technology used in the film Minority Report and its real life technological reality has spoken at TED about the future of user interface design.  http://www.engadget.com/2010/06/03/minority-report-ui-designer-demos-his-tech-at-ted/

Hulu the next big streaming media outlet to hit Xbox Live?: Video streaming service to be introduced as part of Xbox LIVE experience at E3 2010.  http://www.engadget.com/2010/06/01/hulu-headed-to-a-xbox-360-dashboard-near-you/

, , , , , , , ,

Creativity’s a funny thing. Not only is it often thought of as an intangible quality that is bestowed on a rare fortunate few , but we are somewhat used to thinking that those rare few work alone, or that they at the very least, call the shots. Creative agencies have people called ‘creatives’, whose job it is to be creative and direct other people who aren’t creative.

Now of course we have partnerships like Lennon and McCartney, Simon and Garfunkel, Morecambe and Wise, Adam and Joe, examples of people who were on the same wavelength to such an extent that they can produce things which are wonderfully more than the sum of their parts.

brothers-bros-431x300

Courtesy of megamusicnews.com

But lately I’ve got thinking that creativity itself is starting to take a different turn. Permit me to take you on a tangential dive into one of my pet loves.

Those who know me will know that I go on about gaming a lot. Too much, perhaps. And not in a l33t speak, last-weekend-I-played-CoDMW2-til-my-eyes-bled kind of way, but in a way which acknowledges that gaming’s move into mainstream is an event of real cultural significance, and that entertainment and art may never be the same again.

I have also been, for some time, fairly convinced of the analogy between a game having a designer and a novel having a writer – great novels can be crafted into works of art because often they are written by people with singular visions, who have control over every line, word and punctuation point (to a degree – I realise this is a somewhat naive conception of the contemporary publishing world, at least).

As gaming and the means by which to create games became popularised over the last, say, 20 years, it has become more and more possible for the creators of computer games to exhibit an analogous level of control over their creations. Picture lone programmer/designers, hunched over their machines in the late hours, just as the penniless artist might at their desk furiously scribbling / painting / typing when in the throes of an idea on a dark night, until everything is Just. Right. I believed that if the trend continued, you would eventually get games which were just as honed, just as artful, as great novels.

Brugghen_Northampton_Old_man_writing_candlelight-720218

Courtesy of maxenurse.wordpress.com


However, having worked at a digital agency for some time now, it hit me the other day that that vision is unlikely to be the future, for computer games. I’m not discounting the possibility that single individuals can produce captivating gaming experiences; people like Jason Rohrer and Daniel Benmergui. But the thing about games is that they can be so complex and so full of variables, and require so many different skills, that actually the creativity you need to produce a great game is of a very different kind. Some games like Aquaria are created by designer – programmer collaborations, so you get a kind of Lennon-McCartney partnership, more still are created by small teams, like a band jamming to thrash out a song, and others are created by vast studios, like an entire orchestra getting together and saying ‘hey guys, shall we write a concerto? Dave, you take violin.’

To give an example: Bioshock contains innumerable imperceptible touches contributing to the feel of the game as a whole – the way that desks are left open when they’re searched; the way that Houdini splicers teleport in a plume of blood red mist; the way that lone enemies talk to themselves in wrecked corridors as a manifestation of their insanity.

Now, although it’s entirely possible that the same person came up with all of these little ideas, is it really likely? Is it likely that all of these were dictated by the same person who came up with the Ayn-Rand inspired dystopia that is Bioshock’s setting? Is it even likely that whoever decided to set the game in a decrepit, dripping art deco labyrinthine city under the sea, is an individual, rather than a group of writers?

Or is it more plausible that all of these things fell out of when a group of people threw everything they had into a Magimix and pressed ‘On’? For the record, I don’t know who came up with those ideas. Perhaps not even the people who came up with them know. Or maybe it was in fact all one person with a savant-like ability to describe the minutiae of a nightmare they had after finishing Atlas Shrugged in a single sitting.

insomnia1

Courtesy of www.healthinlife.com/

To bring it back here, the point I’m making is that digital experiences are now so complex, so involved, that to rely on one person to call all of the creative shots would be a nightmare. I’ve produced websites with little touches which I couldn’t have foreseen and told a developer to implement – these decisions come out of discussions and collaboration, and that’s where creativity lies now. We’ve all heard about megalomaniacal directors or musicians dictating absolutely everything on the projects in which they’re involved – but that’s a very difficult thing to do with a digital experience, more so than anything else, I would venture.

And as digital experiences become increasingly common, and increasingly admired, perhaps that will change our conception of creativity. I’m not for a moment suggesting that there’s no room for an individual’s vision, or for the leadership of a creative team, but perhaps there will be less of an emphasis on “genius” as applied to an individual – perhaps what will be most important will be people’s capacity to interact with one another. If games (and digital experiences in general) will become significant contributions to culture, and many of those games are produced by teams, perhaps some of the most valuable contributions to culture in times to come will be put forth by groups, rather than lonely artists. Your thoughts, ladies and gents?

, , , ,

The second instalment…

, , , , , , , ,

Apr/10

22

Blog round-up 1

We at Open CC like to keep abreast of the latest developments in our sector – and one of the ways in which we do this is to keep a keen eye on some blogs that we like.

We have an internal newsletter which features the headlines from these blogs.

We thought it might be nice to share this newsletter with the readers of our own blog.

Simple as that. Enjoy!

Apple’s 4th-generation iPhone revealed: Gizmodo has revealed images of the new iPhone after one of Apple’s engineers left it in a pub.                       http://www.engadget.com/2010/04/19/apples-4th-generation-iphone-revealed/

LinkedIn makes new connections: Following Twitter’s announcement last week, LinkedIn announces new sponsored groups ad model.                                  http://www.adweek.com/aw/content_display/news/client/e3i3a5406892176b1a13aebfc0791db3154

Ingenious: Free music if you talk about it on Facebook or Twitter: Tweet-for-Track and FBConnect-to-Track mean artists can encourage their fans to spread the word about them in exchange for free music.                                                                 http://www.wired.com/epicenter/2010/04/ingenious-free-music-if-you-talk-about-it-on-facebook-or-twitter/#ixzz0leC1eEaY

Twitter’s @Anywhere service goes live: This service allows third-party websites to integrate Twitter functionality and content.                                              http://www.nma.co.uk/news/twitter%E2%80%99s-@anywhere-service-goes-live/3012339.article

iPhone and iPod applications for schools: Useful applications for teachers and schools, ranging from an app for managing timetables to a curious ‘PhoneBook’. http://www.teachingnews.co.uk/2010/02/iphone-and-ipod-apps-for-schools/

, , , , ,

Oct/09

21

The New-Wave of Internet Search

The real-time environment of the internet has evolved a concerning dichotomy for fact and fiction. When Michael Jackson died in June, word spread too fast for Google to cope, and the site began blocking any search for “Michael Jackson”. But the lust for up-to-the-minute news could not be kept at bay – word spread through tweets and other micro-blogs regardless. Real time reporting had the edge.

Or did it? On the very same day, Jeff Goldblum was also reported dead, provoking a similar unstoppable surge of rumours and gossip

Jeff Goldblum and Micahel Jackson

Real-time internet may be powerful in keeping up-to-date with news, but it most certainly lacks reliability – Jeff Goldblum, as it turns out, is not dead after all. Therein lies the problem. In the explosion of information surrounding extremely recent events, how can we distinguish fact from fiction when we don’t know how the fuse was lit?

Twittertown

Real time is the talk of the internet search town at the moment. Twitter, the biggest contributor to real-time data, continues to grow in popularity and Twitter Search, the only real-time search engine with access to all tweets, is in a powerful position. But a wave of search engines which pull together data from across the web have sprung up recently. Sites like Collecta, OneRiot, and Scoopler broaden real-time search to include blogs, articles, photos, and videos as well as tweets. And in recent months the big players have shown that they want a piece of the action too: Google, Bing and Facebook have all taken steps to keep up with the real-time crowd.

But what exactly is real-time search and why is everyone so excited about it? Traditionally, search engines like Google have organised their results based on authority. Sites have authority if they have grown slowly and organically over time. Real-time search engines, on the other hand, sort their results by how recent they are. Through these search engines, users can access a river of the latest information on whatever topic they choose.

Collecta

Increasingly people are turning to the web to find out what is happening right now – the recent protests in Iran are a perfect example (and a frequently mentioned one). But when you search for a term in a traditional search engine the results look very similar day after day. If a volcano is erupting, followers on the web do not want to read an old article about the properties of lava, however authoritative it may be. With the real-time web your results will be different every time, and often refresh before your eyes. So no out-of-date articles, and no need to wait for news; users have access to up-to-the-minute comments and images. They can find out what is happening at the heart of a demonstration or at the site of a volcanic eruption as the event is taking place.

The real-time web also tells you what topics everyone’s talking about.  Most real-time search engines display trending topics, the most popular at that moment, and many can sort results by categories such as sport or entertainment. Want to know what your colleagues will be talking about at work tomorrow? A real-time search will probably tell you.

But a real-time search will probably also tell you all the information you didn’t want to know, or didn’t care about. Aside from rumours becoming gospel faster than you think possible, the current main disadvantage of real-time search engines is their inability to filter unwanted messages or irrelevant noise from results. The river just keeps on flowing regardless of what it has picked up along the way.

Collecta have openly stated they are currently paying no regard to relevancy in their results. Oneriot, however, have begun to experiment with reliability by introducing Pulserank, a toolbar which not only takes into account the freshness of the information, but also the authority of the website and person posting the information, alongside the velocity of the information passing around the whole web. The potential for the tool is huge, but although this seems like a reasonable approach, it may not catch something important as fast as simply watching the unadulterated stream.

Oneriot

Although far from fully effective, the Pulserank toolbar does pave the way for the necessary filters which real-time searching will require as the phenomenon grows. More users will undoubtedly lead to more spam and more noise being generated, increasing the need for an effective filter barrier. The challenge for real-time search engines is to combine recency, relevancy and reliability in their results without becoming elitist and losing the organic chatter of the online crowd.

Problems aside, the current animation surrounding the technology should lead to exciting developments. One such possibility being the use of real-time internet searching as an alert system – by signaling variations in the stream of mentions for a particular query, any abnormal rise in the quantity of chatter would trigger a notification. So the future of real-time search is bright, if hazy. Entrepreneur Edo Segal believes that old-school search will never vanish, but real-time news will create a society where we have an omnipresent sense of the moment.

, , , , , ,

Find it!